Made for dogs, loved by humans.

Bred in 2002, fabdog® was started by founder and designer, Cassie Cole in her NYC apartment, out of the love for her cocker spaniel, Lucky. Committed to bringing an element of human style to the canine world, she curated the finest fabrics and craftsmanship, unprecedented in the pet industry at that time. Since then, fabdog® has grown into her life’s work and our greatest passion.

At fabdog®, we’ve always pushed the envelope with our cutting-edge designs. When competitors tried to follow suit, we innovated our approach to become the classic, high-quality toy and apparel company we are today. In 2020, we launched fabcat®, expanding our toy line to felines, so all our furry four-legged friends could be FAB. 

When playtime rolls around, we think the very best dogs deserve the very best toys. Our toys are designed with purpose. We recognize that not every toy appeals to every dog, so we created several lines to satisfy your pup’s every whim. While each fabdog® toy gets your pup’s tail wagging for different reasons, they share a few important things in common: namely their clever design, stellar construction, and fabulous good looks.

When it comes to stepping out, we would never want a dog to wear something we wouldn't wear ourselves. Our line of dog apparel features pieces you’d want for yourself—if you had four legs. Our designers take their cues from the latest people trends, and combine them with their keen understanding of canine sensibilities to create apparel that appeals to both pups and their owners alike.

Apparel trends and toy designs may change over the years, but two things remain constant: our passion for pets and our focus on creating fab products they’ll love.

Our mission is to deliver human-inspired designs and top-quality products.

We consider our pets to be part of the family. Safety, comfort, and quality are our top priorities.  

As members of the Pet Sustainability Coalition, we are committed to working alongside industry peers to make the environment in which we and our pets live and work better.  

We partner with various rescues to help make their animals more adoptable. Additionally, we make charitable donations each year to organizations which align with our passion and our mission.

fabdog® has been a trusted name in the pet industry for over 20 years, and have been featured in dozens of editorials, including People Magazine, Vogue, InStyle, Oprah's picks, and many more.

We value our long-standing clientele and new customers alike. We know our loyal customer base is the heart and soul of our business, so we aim to treat everyone with respect and gratitude. Our excellent customer service team ensures that your experience with fabdog® is always satisfying and supportive.

At fabdog®, we value our staff deeply, and consider every employee to be part of the family. Our team members are passionate about their work, love their pets, and are committed to the excellence that fabdog® is proud to deliver. 


Founder & Designer Cassie Cole with fabdog's first inspiration, Lucky.